Begin with the end in mind
Set Up Your Project
It goes without saying that any project, no matter the era, should have a little bit of thought put to it before embarking on the journey. The process is much the same whether you’re making historical or modern clothing. The work begins with managing your approach and thinking, long before your start making anything.
• Step one: Concept
This can be as basic as “I want to make a coat!” This is where it begins.
But what kind of coat?
How long is it?
What time period of coat?
What color is the coat?
What is the end use of the coat?
As you can see, this is the point in the process when you need to ask a lot of questions about your goals and vision for the garment or collection of garments. I think the easiest way to describe this part of the process is to ask the five Ws: Who, What, When, Where, and Why? Now, each of these questions take up a bit of print-space to type, but in the process of developing concept, they can be worked through in minutes…even seconds. As a long-time maker, these questions have usually been answered in my head before I even realize that I should embark on a new project. But just in case your mind doesn’t work like mine…lets go through the Ws together. There is quite a bit of overlap in these questions so don’t worry if you think one of them should be somewhere else. What is important is that you ask the questions. Not the order in which they are asked.
• Who is the garment or item for?
For historical dress, the answer to this is usually “me.” In modern fashion, or if you’re creating historical collections for sale or for friends, you need to ask yourself “who is my customer?” In womenswear, you used to hear “who is your girl?” (though as our culture shifts its ideas of gender, this is becoming more neutral). But the sentiment is the same. Who is wearing these clothes and how do you think they relate to the garments as a part of self-expression or for the character they’re creating? This takes us to the next W which is more complex.
• What? What is the recipient of the garment or collection trying to say about themselves by wearing it? What are they trying to achieve? Are the garments utilitarian? Are they statement pieces? Are they both? What do the design/s look like in your mind at this early stage? Do you have a vision yet? What are you making? You can see that “what?” as a question can spin in a number of different directions and you should explore them liberally and freely. What are they made of? The list of what questions spans everything from concept to construction. Linger on this question for a bit if you can. Answer every question that pops up and make sure you feel good about the what.
• When? This is a simpler question to ask. For historical clothing, this question has probably already been answered. When is the clothing from? For modern fashion, I think its important to ask when the client might wear what you’re making. Is it evening wear, day wear, casualwear?
• Where? Where is this outfit going to be worn? Is this for a big party? Reenactment? What country is the look from, if it is historical? If it is modern, where are you trying to take the wearer? Where is your concept trying to take the viewer?
• Why? This is one of the toughest questions, in my opinion. This world already has so much stuff in it. Why does this outfit or garment or object need to be made? Why does it need to take up already precious space and resources? Why should it exist? It seems like I’m going needlessly deep with this question, but its essential that our work serve a purpose and if we can’t find it…let’s consider that we might not need to make it? Now… “because I want a pretty outfit.” is a perfectly acceptable reason. Because it will make someone happy! Because it will help me reach my creative and professional goals! Because people have forgotten how to make things like it and I need to show them! (This one happens to me all the time). So just take a moment and consider its importance before you begin. Finding clarity about this can help focus you later on in the process when you need to find motivation to finish it.
Step 2: Study
This step is exactly what it sounds like. Whether you’re designing modern clothing or historical, you need to spend some time looking at images. For history, you need to know the time period, style and class level of the clothing you are trying to create. If possible, you should put a bit of energy into finding out some specifics about the time and location of the clothing as well. In each region, there were rules, regulations, and social conventions which governed the way clothing was made and worn. If you don’t put any energy into understanding this part of clothing history, you not only leave opportunity to miss the mark, but you lose out on a deeper level of understanding about a bygone culture.
If you’re thinking of working in a modern context, you need to spend time researching your idea and concept. If you’re making a collection inspired by history, it might be a good idea to come up with a set of rules with which you apply historical elements to the modern wardrobe, creating a cohesive look and visual language around your work. A good example would be collars. You can create cohesion throughout a modern jacket collection by using the same kind of historical cut of collar on all the pieces. Sure, you might modify the proportions, but the cut stays the same. Like a musician, riffing on a few simple bars of a melody.
Step 3: Visualize it
Every designer needs to have a way of relaying the details of their design. Whether you’re relaying those details to people in a sample room, costume shop, or simple to yourself, you need to have a visual method of passing along/cementing your thoughts and ideas about a look. Illustration is the most common method of relaying and preserving design information. The language of illustration is based on common symbols for details. A good example is the dotted line shown in the illustration to the right. This is typically indicative of a top-stitched detail or quilting, sometimes both. A dark, heavy line around the edge of a detail could mean a binding, or a piping where a thin edge might just mean that the piece is hemmed. Little round things are often beads or buttons. You don’t have to be a phenomenal artist to create a useful illustration for costume and clothing design, but you do have to truly understand what your symbols mean to yourself and to others.
As you become more skilled in design, you will refine your visual vocabulary for relaying information and develop your own unique style.
Let’s be honest though, many people aren’t cut out to be illustrators and what do you do if that person is you? I have seen people draw directly onto printed images of similar garments. I have had a fellow design instructor give a class on using paper cutouts to create unique style and designs for fashion. I have had designers who just bring in a board covered with photos of fashion items organized into groups for different details. This can be called a style board, storyboard, or simply “tear sheets.” This is an old term from the days when fashion magazines were the only way to get your fashion updates— A time before the internet.
Whichever method you choose to formalize your design…don’t skimp. You need to answer all the questions about the details so you can make sure you have all the supplies to work through the first iteration before you begin.
Step 4: Sample the Fiddly Bits
One of the most common things I see people skipping in their process for both fashion and costume is the sampling stage. At this stage, we are not yet to the point where we cut and make a mockup or prototype. In this stage we look at all of the little details. Stitch sizes, thread types, buttons, buttonhole styles, trim type, style and applications, seam treatments, stiffeners and tailoring materials, shrink tests and more. If you’ve created a design with a technique that you’ve never tried before, this is the time where you figure out how you want to do it. You create samples from small pieces of fabric and practice. This is like a warmup before the big show. You should not be going into a project without having tested out your theories, geometries, stitching, hardware and more. Though we usually skip this step because of time constraints, it can really backfire in the end if you haven’t made enough tests and something goes wrong in the final garment. Sometimes something as simple as a stitching technique can vastly change the drape and function of a section of material. What happens if you haven’t accounted for that in the final fabric? Do you really want that kind of surprise? I know I don’t.
If you constantly feel like you run out of time, it might be time to take a step back and consider your processes, deadlines and planning habits. You should be factoring in this time to learn how to expertly do all the things this garment, costume, or collection will require of you. If you skip it, you’re launching a project with at least one arm tied behind your back.
Give yourself the power to succeed and sample out all the details before you even cut your mockup.